The Future of Work is Just the Beginning. Welcome to the Era of Fractional Leadership.
One of the foremost voices in fractional leadership reveals the power of
the F Factorial Approach, a proven system for turning expertise into predictable growth and sustainable success. Packed with actionable strategies, proprietary methodologies, and real-world examples, The Fractional Formula is a call to action for executives ready to transform their careers and shape the next chapter of modern leadership.
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Everything you need to position yourself as the go-to expert and build long-lasting client relationships.
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Unlock the pathway to premium opportunities and elevate your practice with this proven roadmap.
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- Purchase your copy of The Fractional Formula from Amazon.ca Amazon.com
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“The winning organizations of tomorrow will be the ones who have a business model that allows them to seamlessly traverse all the options and continually move work in a way that best meets their needs.”
˜ Ravin Jesuthasan, Senior Partner and Global Leader for Transformation Services, Mercer
The Fractional Formula
The Fractional Executive’s Guide to Predictable Growth
by Sue Mysko
What if you could break free from the feast-or-famine cycle and build a thriving fractional practice with a steady stream of high-value clients?
Fractional executives are transforming modern business leadership, offering companies flexible access to top-tier expertise. But for many, the road to success is riddled with uncertainty: unpredictable client pipelines, reliance on referrals, and the challenge of differentiating themselves in a competitive marketplace.
In The Fractional Formula, I provide a comprehensive guide to navigating these challenges and creating a sustainable, successful fractional career. Drawing on decades of experience as a marketing leader and Fractional CMO, I bring actionable strategies, proven frameworks, and a clear roadmap to predictable growth—all powered by the innovative F Factorial Approach, designed to amplify impact and multiply success across every engagement.
A Blueprint for Fractional Success
The world of fractional executives is booming, but standing out requires more than just expertise. In this transformative book, we explore the keys to fractional leadership:
- Building Authority & Positioning: Establish yourself as the go-to expert with a strong brand, compelling UVP, and a trusted market presence.
- Creating an Irresistible Offer: Package your expertise into a high-value service with a proprietary framework that sets you apart.
- Scaling Client Acquisition: Move beyond referrals with a repeatable inbound and outbound system that keeps your pipeline full.
- Pricing for Value & Growth: Shift from hourly work to structured, high-impact pricing that maximizes revenue and impact.
- Achieving Sustainable Success: Build a thriving, predictable fractional business with the right strategy, systems, and positioning.
What’s at Stake?
The fractional leadership movement has unlocked unparalleled opportunities for businesses and executives alike. But without the right strategy, even the most skilled professionals risk being overlooked.
Will you master the tools to build a sustainable, thriving practice, or remain stuck in the feast-or-famine cycle?
This book isn’t just about growing your client base—it’s about redefining your career and creating a future of professional independence and success.
“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
~Peter Drucker
Essential Reading for Fractional Leaders
Whether you’re a seasoned fractional executive, a corporate leader considering the transition, or a startup founder seeking to understand this new wave of leadership, The Fractional Formula is your essential guide.
Who it’s for:
- Fractional executives ready to scale their practice and attract top-tier clients.
- Corporate leaders exploring the benefits of fractional work.
- Entrepreneurs and business owners who want to leverage fractional executives to drive growth.
About the Author
Sue Mysko didn’t just stumble into fractional leadership—she built a career around challenging the status quo of what executive work could look like.
As a seasoned marketing strategist and Fractional CMO, Sue has spent over 30 years helping businesses grow smarter, faster, and more sustainably. She’s the founder of Hire a Fractional, a game-changing platform that connects top-tier talent with companies ready to scale.
But Sue’s real passion? Empowering professionals to step off the corporate hamster wheel and into careers that align with their expertise—and their lives. Through her work, she’s helped countless executives navigate the leap into fractional leadership, creating predictable growth and lasting impact along the way.
When she’s not teaching others how to become a “Fractional Powerhouse,” you’ll find Sue curled up with a great book, solving Wordle, or tackling a jigsaw puzzle with her family—because every big challenge can be solved, one piece at a time.
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