October 2022

Content marketing has exploded. And so have the opportunities for small business owners who understand that good content isn’t good enough. You need great content that’s aligned with your strategy and creates engagement with your audience. But as a small business owner with many demands on your time, content strategy sounds like an expensive luxury. […]

Owners of service-based businesses today are doing their best to serve their customers, continue to hone their craft all while trying to run a profitable company. With everything to do on a day-to-day basis, it becomes a juggling act of epic proportions and content marketing often falls to the bottom of the list. When you’re

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ~ Philip Pullman, British novelist People have always been drawn to stories. Whether it is in the form of fairy tales, or modern-day novels and movies, audiences are captivated by stories that take them on an emotional journey. Think about

Know, Like Trust isn’t enough anymore. Why you need to go beyond KLT to ATM. KLT” or “Know, Like, Trust” has been the standard advice for building relationships online for years. But is it enough anymore? Growing your business takes more than just KLT. You need to provide valuable content, grow your following, and establish

What is a USP and why is it important? USP is your Unique Selling Proposition. The term was coined by advertising executive Rosser Reeves back in 1961 and in today’s crowded marketplace it’s probably even more relevant than it’s ever been. Your Unique Selling Proposition (USP) is the answer to the question, why should I

Avatar, Persona, Target Market … There are many names that you can use to describe the ‘person’ your service is designed to help. But at the heart of it, your avatar is the fictional character that best represents your ideal client – the client that wants to BUY from you. The reason you went into

You may have heard that marketing is an art, and you may have heard that it’s a science. So which is it? Is marketing strategy more about creativity, or more about data and analysis? The truth is, it’s a bit of both. Marketing has always been about understanding your audience and creating messages that resonate

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” When you’re juggling so many responsibilities it’s easy for things in your business to fall through the cracks. This can slow growth and affect bottom line profits significantly—especially if those tasks don’t get completed or are done half-assed. Let’s